ArnoldPresentation & Screening Room, Boston, MA
Arnold, the Boston-based ad agency responsible for energizing brands such as Volvo, Carnival Cruise Lines and Jack Daniels, sought to convey an unmistakable message to clients and staff about their world-class creativity, energy and insight. Arnold selected Verrex to help deliver this message, loud and clear, via the agency’s AV-enhanced Presentation & Screening Room, featuring an eye-catching 190" x 60" rear projection display. The result - immediate and powerful reactions from clients and staff the moment they enter the room.
CHALLENGES
The room’s intended use, to review and present campaigns to clients and staff, demanded an exciting, flexible solution. Visual impact was foremost with a display that would fill the entire front wall, capable of multi-configurations. A powerful audio solution would be needed to fuel presentations. Environmentally-conscious Arnold requested the project be “green-friendly”, including reuse of existing equipment when possible.
SOLUTIONS
To provide Arnold with a complete solution, Verrex coordinated with the project architect, MEP engineer, furniture supplier and general contractor. This included a thorough needs analysis to initiate design direction and AV architectural drawing development. Verrex worked in parallel with the architect’s development of interiors and environmental considerations to ensure all client specifications would be met. To achieve the client’s desired effect, the room required specific interior build-out as well as acoustical, lighting and window treatments.
The Presentation Room features a single, glass rear projection screen with 16:9 HD aspect ratio. Three projectors allow for multiple display configurations: a single 190" x 60" continuous image that fills the entire wall; a centered 107" x 60" single image with correct 16:9 aspect ratio; or two images, one on either side. Presentation sources include high-definition and standard DVD, laptop, two game consoles, satellite radio and DVR. The system features a sophisticated, multi-window image processor with edge-blending capabilities.
Verrex recognized audio would play a critical role in energizing presentations. To achieve an immersive effect - making the audience feel as if they are in the presentation, not just watching it - audio from the various sources is broadcast through a powerful, 7.1 surround sound system. Six full-range program
speakers in the ceiling and a front-firing subwoofer incorporated into the front wall deliver robust sound throughout the room.
A custom programmed, 6" touchpanel at the main table, which can be run wireless or wired, permits non-technical users to easily hold and conduct meetings through the use of intuitive menus. To further enhance the audience experience, Verrex also incorporated control of environmental devices such as lighting and shades. Arnold staff can easily direct presentations, adjust audio, recall lighting scenes and set the right mood, all from the integrated touchpanel.
GREEN AV
Several green, best-practices were featured in the project. An e-control system was integrated for remote monitoring of system status. Programmed to shut down when not in use or at the end of the business day, remote monitoring helps preserve the life of projection lamps and cuts down on energy consumption. At Arnold’s request, Verrex also utilized any existing client-owned equipment that could fulfill the requirements of room functionality. Part of its Quality Assurance Program, Verrex thoroughly tested each reused component at its own facility to ensure compatibility and stability before on-site installation.
